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Myers Brothers Racing Team Sponsorship
Proposal
Sponsorship Proposal
At the ages of seventeen
& nineteen, Cody Myers & Mason Myers are a racing and marketing phonon.
As competitors driving stock cars and now non-winged sprint cars, they have
achieved remarkable records for young drivers making them a top prospect for
the future.
Your company can join a
list of sponsors that are supporting Myers Brothers Racing Teams success. Your
logos can be seen on their sprint cars in front of as many as 1500 people for 35+
races that we will run throughout the 2008 season. In addition, the team hauler
will transport Mason, Cody and their cars to the track each week and will sport
sponsor logos on the highway in view of thousands of cars every hour. Logos
will also be on our website that will be linked back to the sponsor’s website.
Myers Brothers Racing Teams website http://www.mbracingteam.com
receives approx. 1,500 page views per month.
An additional draw to
our website is Gary Thomas dba GT Promotions he is one of the top motorsports
writers and promoters in Northern California. Gary’s home page is http://www.mbracingteam.com/Gary_Thomas.html
In 2008, Myers Brothers
Racing Team plans to run the local 360 spec sprint car races, on dirt at Silver
Dollar Speedway in Chico, Marysville Raceway and Placerville Speedway in
Placerville. The cars are open wheeled sprint cars running 500+ horsepower
motors weighing about 1,700 lbs. Mason & Cody ran their rookie season in
2007, and had impressive finishes for young rookie drivers.
We are offering a number
of marketing opportunities that will enable your company to affiliate with Myers
Brothers Racing Team and Cody & Mason Myers as they make their move towards
their ultimate goal of professional race car driving. Your company can gain
logo impressions on Cody & Mason’s race cars, car hauler, uniforms, Myers
Brothers Racing Team website and through leveraging your sponsorship in other
media.
Cody R. Myers was born
April 29, 1989. He is a 19 years old.
Mason M. Myers was born September 9, 1990. He
is 17 years old.
Both Cody & Mason are photogenic and
present themselves mature beyond their years. They are leaders and teachers
rather than followers. They love being in the lead and staying there. Cody
& Mason present themselves professionally and respectfully when dealing
with adults, students and sponsors. They have been successful drivers for over
half of their young lives and repeatedly demonstrate an ability to learn as
both young men and drivers.
“Cody & Mason love being in the lead and
staying there. They present themselves professionally and respectfully when
dealing with adults, students and sponsors.”
Cody & Mason present
themselves well in all social settings which make them strong assets as
potential business spokespersons. Our affiliations in the local racing
communities will expose sponsors to potentially thousands of prospective
customers. Our equipment and racing ventures are always done on a professional,
high standards basis. We have many advisors in the racing communities that
guide us and we are not opposed to accepting guidance and help from outside
sources for the advancement of Cody & Mason’s career.
Personal
Appearances
Personal appearances
from race car drivers, on any level, are a strong way for a company to gain
attention. If the drivers are popular and personable, there is a strong appeal
to younger people who often line up to get autographs. Cody & Mason are
willing to make personal appearances as time permits with their racing
schedule. They are willing to do advertisements, autograph sessions, and to use
the team’s sleek racing vehicles for promotional appearances.
Cody & Mason have
represented sponsors at the local and national track level with product
displays and sales where appropriate. We have lent the team cars at car shows,
and other sources for display purposes. And our drivers will do autograph
sessions using promotional items with the sponsor’s names on them.
Cody Myers & Mason
Myers
The Internet also has
many sites where advertising could be done to highlight the sponsorship. These
include the racing series and race tracks where Cody & Mason will race.
Your own corporate website can include information about your sponsored drivers
and team, updates on their activity and they are doing on behalf of your
company and products. Hundreds of other sites enable banner and link
advertising to help attract attention and generate hits for your website. Cody
& Mason’s images will be made available should you desire to create web
graphics for your advertising use.
The Internet site for
Myers Brothers Racing Team is building a strong web presence for sponsors.
Signage
The team’s race trailer
serves as a rolling billboard for any potential sponsor averaging approximately
6,000 miles a year of highway use throughout the state of California. This
means hundreds of thousands of impressions for less than a penny per
impression.
. Sponsorship Packages
Gold
Sponsorship
Gold sponsorship is reserved for one key company. If you
sign on as Gold Sponsor, Myers Brothers Racing Team will work with you to
develop excellent promotions for your company. The gold sponsor obtains
dominant placement on the Sprint Car. The gold sponsor can will get a prime
location spot on the bodywork of the both Cody & Mason’s 360 spec sprint
cars. This would give gold sponsor 2
vehicles to advertise on as well as being able to use them for publicity
purposes. As funds permit the sponsor will get listed on all promotional
materials including print and clothing gear. The gold sponsor will obtain
primary location on the team’s trailer of approximately 3’ x 5’ on both sides
and the tailgate of the trailer. This trailer is a rolling billboard that
averages approximately 6,000 miles on the road in the state of California with
approximately 100 impressions per minute on the highway. The gold sponsor will
also obtain a full page on the Myers Brothers Racing Team website and link to
your company website.
The program includes but is not limited to the following:
·
Special appearances,
corporate appearances, primary performance signage commercials and autograph
parties
·
Show car appearances at
strategic offices and/or retail outlets to coincide with sponsor or race events
– (negotiable) – otherwise driver appearances – total of six with sponsorship –
more negotiable
·
Guerilla marketing at
all events as appropriate including handing out brochures, hero cards, product
premiums and other promotional items
·
Promotion and
announcement emails to team and/or sponsor list.
·
Radio and TV interviews
mention sponsor. Invitations to media events
·
Customer referrals from
team owner
·
The sponsor’s name will
appear in all materials, letter heads and literature created by the team
·
Team members will wear
the sponsor’s lapel pin or baseball cap at all events
Cost: $10,000 to $20,000
Silver Sponsorship
If you sign as Silver
Sponsor, Cody, Mason and team will work with you to develop a great promotional
program. This program is tailored to provide services at a level relative to
the investment compared to other sponsorship programs. The Silver sponsor would
get the secondary sponsor location on the 360 spec Sprint Cars of Approx. 1’x
2’ on both sides of the car. The sponsor
would also get secondary location on the team’s trailer of approximately 2’ x
3’ on both sides of the trailer as space permits. They will also get their logo
and a web link on Myers Brothers Racing Team web site
http://www.mbracingteam.com
The program includes but
is not limited to the following:
·
Secondary Logo Placement
on other team properties including promotional materials, uniforms and t-shirts
·
Additional programs
include special appearances, corporate appearances, primary performance signage
commercials, autograph parties, etc. (quantity negotiable)
·
Show car appearances at strategic
offices and/or retail outlets to coincide with sponsor or race events –
(negotiable) – otherwise driver appearances – total of three with sponsorship –
more negotiable
·
Guerilla marketing in
all race cities handing out brochures, hero cards, product premiums and other
promotional items as allowed by the racing facility
·
Promotion and
announcement emails to team and/or sponsor list.
·
Radio and TV interviews
mention sponsors when appropriate
·
Customer referrals from
team owner
Cost: $5,000.00 to $10,000.00
Bronze
Sponsorship
If you sign as Bronze Sponsor, Cody, Mason and the team will
work with you to develop a great promotional program. This program is tailored
to provide services at a level relative to the investment. The Bronze sponsor
would get space as permits on the team 360 spec Sprint Car. They will get a
spot on the side of the team trailer and a link on http://www.mbracingteam.com,
as funds permit the sponsor will get listed on all promotional materials
including print and clothing gear.
The program includes but is not limited to the following:
·
Special appearances,
corporate appearances, autograph parties, etc.
·
Show car appearances at
strategic offices and/or retail outlets to coincide with sponsor or race events
– (negotiable) – otherwise driver appearances – total of two with sponsorship –
more negotiable
·
Guerilla marketing in
all race cities handing out brochures, hero cards, product premiums and other
promotional items as allowed by the racing facility
·
Promotion and
announcement emails to team and/or sponsor list.
·
Radio and TV interviews
mention sponsor.
·
Customer referrals from
team owner
Cost: $1,000.00 to
$5,000.00
Once we agree upon a
sponsorship package, we will work with you to carefully plan and execute all
promotional activities that you’d like to implement on and off the track. As a
sponsor, you will receive first class treatment at every event you attend. The
team owner will be on hand to ensure the trackside experience is first-rate and
memorable for you, your employees and your clients. Special events can be
coordinated for an additional fee. Every service we provide will be closely
managed by a key member of the team staff who will be responsible for ensuring
your expectations are met.
Reporting
During our sponsorship
meetings, we will identify your goals for the sponsorship and develop methods
for measuring our success. It is important to Cody & Mason’s team that we
understand your marketing goals and we will make every effort to ensure they
are met. We will prepare a special information release after each race to
inform you and company officers of how things went and the success we achieved
both on the track and for our sponsor.
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2008
Projected Budget |
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360
Spec Sprint Car - Cody |
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Engine
rebuild Minimum $7,000.00 |
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Tires
$10,000.00 Pit
Fee’s $ 2,500.00 Fuel $ 3,500.00 New
Chassis $ 4,000.00 Tow
Fuel $ 2,500.00 Misc.
Spares, Wheels Etc $ 6,500.00 Total Cody’s Car $36,000.00
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360
Spec Sprint Car - Mason |
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Engine
rebuild Minimum $7,000.00 |
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Tires
$10,000.00 Pit
Fee’s $
2,500.00 Fuel $ 3,500.00 New
Chassis $ 4,000.00 Tow
Fuel $ 2,500.00 Misc.
Spares, Wheels Etc $ 6,500.00 Total Mason’s Car $36,000.00
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